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Our Listeners Want to Know
About Your Quality Products and Services!
Web-radio Commercials are an affordable advertising vehicle that
allow business owners and entrepreneurs
to reach the well educated, professional, upscale
audience
that we have attracted over the past year.
After each show's broadcast, (and rebroadcast, 12 hours later)
archives are posted
at our site and at our guests' sites. If our listeners miss the
live broadcast, they listen to the
on-line archives or purchase a show
subscription
and have the shows mailed to them on CD.
This multi-media, multi-venue aspect of web-radio Commercials gives
your ad an extended reach
that cannot be matched by Terrestrial Radio, Newspaper or Magazines.
Our Advertisers receive over 10,000 (initial) exposures plus thousands
more as listeners access archives and listen to their subscription
CDs at home, while they work-out or drive. Our excellent reach and
impressive audience demographics make advertising on this show an
exceptional media buy. In addition, many guests choose to convert
their shows into a promotional CDs, giving advertisers additional
incremental exposure.
Developing a Commercial
Advertisers simply submit a paragraph of no more than 500 words
to
commercials@miboso.com
and
a commercial will be scripted and returned to you by e-mail for your
approval.
Once approved, the spot will be queued for broadcast.
(NB: Commercial space within the show is limited, as Sponsors
have their commercial spaces
pre-reserved. New Advertisers are welcomed on a first come - first
served basis.)
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Production Costs |
Broadcast (Airing) Costs |
Value Bundles (Production & Airing Packages) |
a)
Script Development
b) Recording by a Professional Voice Actor
c) Conversion to web streaming audio file delivered by
e-mail for posting on your web site.
Production Costs:
$450 :30 seconds
$550 :60 seconds |
:30 seconds
$200 per exposure
(1-3 airings)
$150 per exposure
( 4-6 airings)
$125 per exposure
( 7-12 airings)
$100 per exposure
( 13+ airings)
:60 seconds
$400 per exposure
(1-3 airings)
$300 per exposure
( 4-6 airings)
$250 per exposure
( 7-12 airings)
$200 per exposure
( 13+ airings)
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Starter Package
:30 seconds
Production + 2 airings: $675 YOU SAVE
$175*
*Off Regular Combined Price of $850
:60 seconds
Production + 2 airings: $1,100 YOU
SAVE $250*
*Off Regular Combined Price of $1,350
Profile Builder Package
:30 seconds
Production + 4 airings: $875 YOU SAVE
$175*
*Off Regular Combined Price of $1,050
:60 seconds
Production + 4 airings: $1,500 YOU
SAVE $250*
*Off Regular Combined Price of $1,750
Success Booster Package
:30 seconds
Production + 8 airings: $1,200 YOU
SAVE $250*
*Off Regular Combined Price of $1,450
:60 seconds
Production + 8 airings: $2,200 YOU
SAVE $350*
*Off Regular Combined Price of $2,550
Maximum Reach Package
:30 seconds
Production + 16 airings: $1,700 YOU
SAVE $350*
*Off Regular Combined Price of $,2050
:60 seconds
Production + 16 airings: $3,250 YOU
SAVE $500*
*Off Regular Combined Price of $3,750
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COMPARE TO OTHER ADVERTISING MEDIUMS
with a demonstrated audience reach of 10,000+
Terrestrial (Local FM)
Radio: Airing costs range from $200 to $1,000 for a
60-second spot, depending on criteria such as the time of
day and the program's ratings (listenership). (Production
costs are extra.)
Newspaper Display Ads: A
full-page ad in the top 10 markets runs an estimated $120
per 1,000 circulation. A USA
Today3-column quarter page ad costs $4,100 to $5,100 for a
single insertion.
Magazine (Mass Readership) Ads
in regional editions of national magazines cost an average
of about $50 per 1,000 circulation. The average cost of an
ad in a local magazine is about $120 per 1,000 circulation.
An O Magazine half page black &
white ad is $67,000, a half page in full color is $84,000.
Magazine (Specialty) Black &
white half page starts at $2,780 for a single insertion,
color starts at $3,380
Specific
Sources: Whole Foods Magazine, Plastics News, American City
and Country 2004 General Display Ad Rates.
General Advertising Information Source: Wall Street Journal;
Initiative Media North America. |
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Commercial Advertising Rates are valid
through December 31, 2007
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